We are committed to supporting needy Sri Lankans by making use of information and communication technology in building partnership and empowerment-sharing with individuals and organizations, and by informing and mobilizing Sri Lankans all over the world in order for them to take an active role in poverty alleviation. Our vision is to see that every Sri Lankans is poverty-free, educated, enterprising and productive; living in dignity, peace and in Bayanihan spirit.
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| WHAT IS MASS MEDIA Mass media is media which is intended for a large audience. It may take the form of broadcast media, as in the case of television and radio, or print media, like newspapers and magazines. Internet media can also attain mass media status, and many mass media outlets maintain a web presence to take advantage of the ready availability of Internet in many regions of the world. Some people also refer to the mass media as the “mainstream media,” referencing the fact that it tends to stick to prominent stories which will be of interest to a general audience, sometimes ignoring controversial breaking news. Many people around the world rely on the mass media for news and entertainment, and globally, mass media is a huge industry. WHAT IS COMMUNICATION Communication is the process whereby information is imparted by a sender to a receiver via a medium. Communication requires that all parties have an area of communicative commonality. There are auditory means, such as speaking, singing and sometimes tone of voice, and nonverbal, physical means, such as body language, sign language, paralanguage, touch, eye contact, by using writing. Communication is defined as a process by which we assign and convey meaning in an attempt to create shared understanding. This process requires a vast repertoire of skills in intrapersonal and interpersonal processing, listening, observing, speaking, questioning, analyzing, and evaluating. if you use these processes it is developmental and transfers to all areas of life: home, school, community, work, and beyond. It is through communication that collaboration and cooperation occur. |

